The United Family™ Kicks Off General Mills’ ‘Outnumber Hunger’ Effort to Support Local Food Banks

The United Family™ Kicks Off General Mills’ ‘Outnumber Hunger’ Effort to Support Local Food Banks

By Drew Wilson - PR Support for United Supermarkets

 

 

 

The United Family™ today announced the launch of General Mills’ ‘Outnumber Hunger’ promotion, during which guests have the opportunity to raise up to $1.2 million for local food banks by purchasing specially marked General Mills’ products. Outnumber Hunger will be held from April 20 through May 18 at all United Supermarkets, Market Street and Amigos locations.Each year, General Mills and Feeding America, a nationwide network of food banks, join forces with a talented roster of popular music artists to raise awareness for hunger. This year, the band Florida Georgia Line will be one of the many artists featured on boxes of more than 90 popular General Mills’ products – from Cheerios and Betty Crocker to Yoplait and Nature Valley. {{more}}By entering a code from these specially marked boxes online, United Family guests can help secure five meals per entry code on behalf of a local food bank.“The Outnumber Hunger promotion is for a cause that is dear to The United Family’s heart,” said Shelby Crews, community relations manager for The United Family™. “By purchasing everyday grocery items from General Mills, our guests can make a significant impact on a food bank in their area. That’s important to our guests and fighting hunger is important to us as a company.” For every code entered by Jan. 31, 2015 at outnumberhunger.com, General Mills will donate 55.5 cents to Feeding America, with a maximum total donation of $1.2 million. General Mills has made an initial contribution of $600,000 and will donate up to an additional $600,000 based on online code entries.About The United Family™Now in its 98th year of operation, United Supermarkets, LLC – d.b.a. The United Family™ – is a Texas-based grocery chain with stores in 31 markets across north and west Texas. A self-distributing company with its headquarters in Lubbock and distribution centers in Lubbock and Roanoke, United currently operates 60 stores under four unique brands: United Supermarkets, Market Street, Amigos and United Express, along with ancillary operations R.C. Taylor Distributing, Praters and Llano Logistics. The company is a wholly-owned subsidiary of Albertson’s LLC. For more information, please visit: www.unitedtexas.com.