New Year New Clients

New Year New Clients

By Nicola Joshua, President/Owner of Joshua Marketing Group

 

 

 

The New Year is a goodtime to reflect on your business. I often think about processes and method thatworked really well and ones that I may have to eliminate. As a business owner,the success of your business lies in planning. It is imperative that you take alook at your business model and plan to determine what is working and what isnot. If you are not obtaining new clients and are just making enough to coverexpenses then it’s time to review your marketing plan. How will you improve forthe New Year and get more clients? Look over Last Year’s Marketing PlanAs you are taking a look at your business procedures, the first place to lookin the realm of sales is your marketing plan. Your marketing should be trackedso that you can see what is working and what is not. You can easily get rid ofpromotions and campaigns that are not very effective and plan to replace themwith new efforts that may be more successful.{{more}}Who is Your Target Audience?When you are reviewing your marketing plan refine who your target audience is.Without clearly knowing who your products or services are targeted at, youcannot effectively decide what marketing tools to implement. It is vital thatyou decide specifically who your target audience is and then work from there. Agreat tool to use to determine your target market is US Census Bureau at www.census.gov/, Google Analytics, and Facebook Insights. Use Social MediaSocial media is a wonderful way to draw people in, but they won’t come unlessyou’re on social media. It doesn’t matter which social networks you use, yousimply have to be active. Active users have more followers, gets more hits ontheir page, and their content travels farther than most.Attend More Events Attend networking events to see what is trending in the industry, for brandingpurposes, and to develop relationships that leads to referrals. I would even consider attending events thatare not closely related to your industry. Try not to count any event out because you never know who may be inattendance.Hire a Business ConsultantMany small business owners try to handle all aspects of the business themselvesthinking that it will save them money. In hindsight, it really doesn’t. It onlycost the business owner time and money. Sometimes, a fresh set of eyes allowsyou to make better decision and the money spent on a consultant should pay-offwith new clients. Small business marketing can be tricky, and you need all thehelp you can get.Using these strategies and others should profit your business greatly. Rememberthat marketing is not a-one time event but a continual process of finding whatworks and what doesn’t work for your organization. If you are interested inother marketing strategies, check out www.JoshuaMarketingGroup.com and subscribe to our free eBook, 10Free Ways to Market Your Business.