Networking for Mompreneurs

Networking for Mompreneurs

By Nicola Joshua

 

 

 

Mompreneurs have to balance many aspects of business ownership and home life. As a Mompreneur, I have had to work on a client’s social media campaign while holding a screaming one year old. But there is the joy of getting to see your little one walk for the first time because you’re not at the mercy of an employer. Business ownership has its rewards. However, the success of your business lies in its marketing. There are many ways to market your business, but one of the most effective ways is networking. Networking is one aspect of marketing that must not be left out. It’s a great way to gain new clients and build great relationships in the process. {{more}}Networking eventsBy attending networking events such as tradeshows, conferences, and expos, Mompreneurs can connect with individuals that may be interested in their products or services. A great website for finding events is www.eventbrite.com . Some of the events will have a cost while some are free. Other good sources to use when looking for local events are at the local chamber of commerce, associations, and expo centers. As a mommy business owner, I have attended a number of networking events and was able to gain new clients. But I always make sure the event is relevant to my industry.Networking at play dates, open gyms, and other children’s eventsAnother great way to network is at play dates, open gyms, and other child-focused events. Mompreneurs should take every opportunity to network and tell others about their business. However, don’t give a hard sales pitch. Keep your conversation fun, light, and informal. Networking is all about relationship building. Plus, people like doing business with companies and people they enjoy.Mother’s Day Out programs.Many Mompreneurs use Mother’s Day Out programs a few days a week. It enables them to attend events and set appointments with clients. Mother’s day out programs are usually run by churches and offer children curriculum. It enables mothers to run errands or operate a business. Not only is the program beneficial for mothers but children enjoy it as well. Children are able to develop social skills and are better prepared for the first year of school.Networking is a great way to build new relationships, increase your client base, and have fun. If you are interested in other marketing strategies, check out www.JoshuaMarketingGroup.com and subscribe to our free eBook, 10 Free Ways to Market Your Business.