Mike’s Mason Jar Dessert

Mike’s Mason Jar Dessert

I had an opportunity to visit with the CEO of Mike’s Mason Jar Dessert, Mr. Michael White. White is unique as a CEO. He is 17 years of age and a senior at Cooper High School. In addition to running a business, he is involved in the Cooper High School Concert Choir, Red Rhythm Blues, UIL Voice Competition, Carver Youth Council, Ads for Next, Jr. Song Leader at his church and Cooper’s Siren Squad.White’s company sells Chocolate, Lemon and Rainbow Cake along with Cherry, Peach, Apple, and Blue Berry Pies and Banana Pudding. All of these desserts are cooked in a Mason Jar. White is not the first person to do this but he has changed up the recipes and also has some proprietary techniques that he did not discuss with me. {{more}}I asked Michael how he came up with this idea. He said that his family was looking for a desert for their Easter dinner in March of 2013. They made the Rainbow Cake for Easter and he posted a picture of it on Instagram. He had 18 cakes and they sold out fast. It was then that he realized he was on to something. White said that he has sold cakes to about half of the Cooper students. Teachers have also bought them as gifts . He can make cakes for any occasion and they can be personalized. He has also donated some of his products to the Cooper Cougarettes as a fund raiser. His cakes have been sold in Texas, California, Indiana, South Carolina and New Mexico. His family is involved with him in the business, his parents Issac and Noreen White and his 11 year old brother Christopher. Christopher is in charge of seeing to it that the bottles have the proper label. Mrs. White said that Christopher is inspired and intrigued by his brother’s success and he may want his own business someday.I found Michael easy going, very easy to talk to and he had some swag, not sag, not sag, not sag but swag and that’s okay for a CEO. I wanted to know what he had learned in business so far. He said “If someone likes your cakes have a positive attitude. If they don’t, still have a positive attitude. Maybe they will like a different flavor. I have learned how to respond to rejection.” I thought I would take the opportunity to find out what he wanted to do with his life from a career standpoint. He said that he would like to study film in college and someday work for Universal Studios. I also asked him what he thought young people would want adults to know about them. “Always ready to try something new, can surprise people in many different ways based on their talents, generally they will be surprised in a good way.” “Young people hid things to protect themselves but once they get comfortable with adults, they can sing, dance, cook, play basketball, etc, they need support.”I asked him what adults could do for young people he said “adults could encourage, no encouragement can break a person, and young people need wisdom and advise.” “We ignore them at first but we do listen.”I concluded the interview by asking where he saw the business going. His short term goal is to sell enough desserts to pay for his first year of college. He will continue to market the products while he is in college. You might be surprised to know that the following businesses were started by young people.In 1976, Steve Jobs and Steve Wozniak, ages 21 and 26 respectively, started Apple Computers by selling 50 units of Wozniak’s Apple I Computer at $500 apiece to a local retailer. Jobs took the purchase order to a parts distributor and ordered the parts. “The Steves” and their small team hand-built 50 computers in 30 days from a garage in Cupertino, CA.Today, Apple is the most valuable technology company in the worldGoogleAs Stanford Graduate students, Larry Page and Sergey Brin started what’s now known as Google from Susan Wojcicki’s garage in September 1998.Soon the project was interfering with their schoolwork, so they tried to sell it to Excite for $1 million. Excite rejected the offer and now Google is the most trafficked site in the world.Yankee Candle CompanyIn 1969, at 16 years old, Michael Kittredge made his scented candle in his garage out of melted crayons as a gift for his mother. The neighbors took notice and expressed interest in buying Kittredge’s candles, so he started mass-producing them.Four years later, Kittredge outgrew the garage so he moved the Yankee Candle Company to an old mill in Holyoke, Massachusetts.Today it’s the largest manufacturer of scented candles in the US.#5 Harley DavidsonIn 1901, 21-year-old William S. Harley drew up plans to create a small engine to power a bicycle.Over the next two years, Harley and his childhood friend, Arthur Davidson, built their motor-bicycle out of their friend’s 10 by 15-foot wooden shed in Milwaukee, Wisconsin. It was the equivalent of a garage because they didn’t have cars.They officially founded Harley-Davidson in 1903 and today it’s the most well-known motorcycle brand in the world.Could we be adding Michael White and Mike’s Mason Jar Dessert to the list.