MACY’S ANNOUNCES NICOLE RICHIE EXCLUSIVE LIMITED-EDITION COLLECTION AVAILABLE THIS FALL

MACY’S ANNOUNCES NICOLE RICHIE EXCLUSIVE LIMITED-EDITION COLLECTION AVAILABLE THIS FALL

By Heather Hannan - Manager Media Relations for Macys

 

 

 

Customerscan purchase the style-setter’s eponymous collection in select stores and on macys.com this September New York, NY – – Macy’s today announced acollaboration with fashion icon, designer and television star, Nicole Richiefor a special collection to be carried exclusively by the retailer this fall.Launching in 100 Macy’s stores and on macys.com in September, the collectionwill be a continuation of the designer capsule series for the retailer’scontemporary fashion Impulse department. “Nicole Richie for Impulse only atMacy’s” will feature exclusive, limited-edition apparel inspired by Richie’strendsetting personal style, including 1970s influenced silhouettes, prints andfabrications. Richie’s covetable designs for Macy’s will infuse fluid garmentswith bohemian glamour, offering fashion forward looks at an affordable price. {{more}} “Macy’s is the epitome of Americanfashion,” said Nicole Richie. “Their iconic stamp on the world of retail hasnot only touched the lives of consumers, but has also become a significant partof pop-culture. I am thrilled to have this opportunity to work with Macy’s andcreate a collection that channels the individual artist in all of us.” The Nicole Richie capsule will payhomage to the fashion icon’s lux bohemian style with looks that easilytransition from day to night. From maxis and asymmetrical skirts, to croppedtops and fitted jackets, this collection offers a well-rounded assortment ofsilhouettes that play to her mood. Retro prints take center stage in the formof bold peacock kaleidoscope, feather and deco chevron, while matte satin,velvet and chiffon fabrications add sophistication. Jewel tones anchor thecolor palette, while complementary gold and imperial blue hues create pops ofcolor throughout. Ranging in price from approximately $49 – $149, “NicoleRichie for Impulse only at Macy’s” is made for the fashion and budget consciouswoman who is looking for styles that are individualistic and sophisticated. “We are extremely excited to haveNicole Richie design the next capsule for our Impulse designer series, said Jeff Gennette, Macy’s chiefmerchandising officer. “Not only is she on everyone’s best dressed list, buther talent for fashion and design, as well as her charismatic persona resonatewith our Impulse customer.” Richie’s personal style has becomepopular among fans and fashion critics and has led to her status as a fashionimpresario and icon. She has been the face of Bongo Jeans and Jimmy Chooadvertising campaigns. In April 2007, Richie announced plans to start ajewelry, accessories and sunglasses line along with a perfume and style book.In October 2008, she debuted a jewelry line, House of Harlow 1960. In Spring2010, the line was extended to include apparel and shoes. In 2009, Richiejoined maternity store A Pea in the Pod to create a new collection of maternityclothes titled “Nicole.” In February 2010, Richie expanded herfashion business with a women’s line called Winter Kate, her daughter’s twomiddle names. The collection was inspired by timeless prints and shapes,beautiful paisley and florals. In 2010, she won “Entrepreneur of theYear” for her House of Harlow 1960 brand at the Glamour Women ofthe Year Awards. House of Harlow 1960 was also nominated in the category”Celebrity Fashion Line” at the 2010 Teen Choice Awards. In July2011, it was announced that Richie would be one of the three mentors in NBC’s”Fashion Star.” For more information about “NicoleRichie for Impulse only at Macy’s” and Macy’s designer capsule collectionseries, please visit macys.com/pressroom. This fall, Macy’s customers can shop the collection byvisiting macys.com/impulse. About Macy’s Macy’s, the largest retail brand ofMacy’s, Inc., delivers fashion and affordable luxury to customers at more than800 locations in 45 states, the District of Columbia, Puerto Rico and Guam.Macy’s stores and macys.com offer distinctive assortments including the mostdesired family of exclusive and fashion brands for him, her and home. Macy’s isknown for such epic events as Macy’s 4th of July Fireworks® and theMacy’s Thanksgiving Day Parade®, as well as spectacular fashionshows, culinary events, flower shows and celebrity appearances. Building on a150-year tradition, Macy’s helps strengthen communities by supporting local andnational charities that make a difference in the lives of our customers.