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Cowboys for the Cure to Raise Money for Cancer with Softball

By Janlyn Thaxton



What started out as an assignment in Dr. Doug McIntyre’s sports marketing class has turned into a fundraising event to help a local non-profit with breast cancer screenings. William Suell, a senior marketing and business management major at Hardin-Simmons University, says he was working on the class assignment; how to involve a team’s fans. He says, “I asked some members of the HSU baseball team for some input. The ideas started flowing and the class assignment turned into a senior class project and fundraiser.”The event is billed as the first inaugural Cowboys for the Cure. Suell says they came up with a name to accommodate future fundraising events with HSU athletic teams. “Cowboys for the Cure” can be used by HSU students from now on for events to help local charities,” says Suell.{{more}}Suell explains that students decided that funds raised will go The Alliance for Women and Children, formerly the YWCA, because October is Breast Cancer Awareness Month. “The non-profit conducts cancer screening for people who can’t afford them, so the money will go toward that purpose.”The event starts on Monday, October 25th and continues on Tuesday. Marketing students and members of the HSU baseball team and softball team are putting on a softball tournament. Teams are made up of nine to 15 students, each paying $10 per player to compete. The team that wins the tournament on Monday will play the HSU baseball team on Tuesday. “It gets a little confusing,” laughs Suell, “the baseball team will play the winning tournament team in softball.”“We have a lot of businesses and individuals who have contributed cash and prizes that can be won during the Tuesday game,” says Suell. “We’ll have games between innings were fans can win gift cards. We’ll have a dizzy bat competition, a fast pitch, a three-legged race, and a slugger competition.”Suell says, “So far, we have about 50 students involved with more still signing up. We also know about 150 fans have signed up on Facebook to attend the Tuesday softball game. The games are open to anyone who wants to put together a team, and anyone who wants to come and watch.”Most of the money which is raised will go to the Alliance for Women and Children for breast cancer screenings. A small portion of the funds will go back to help the baseball and softball teams with travel and equipment.Prof McIntyre says he’s pretty pleased with how the simple assignment has turned into a real-life marketing lesson.

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