Abilene Convention & Visitors Bureau takes Statewide Tourism Awards at annual conference

Abilene Convention & Visitors Bureau takes Statewide Tourism Awards at annual conference

By Shanna Smith Snyder - Director of Communication

 

 

 

ABILENE, Texas – The Texas Association of Convention and Visitor Bureaus awarded the Abilene Convention and Visitors Bureau with three top awards during the industry’s annual conference in San Marcos last week. The ACVB entered its “Heroes of Tourism” campaign into the Idea Fair, TACVB’s annual competition between bureaus and their destination-related ideas. TACVB Idea Fair entries must have originated within a Member Bureau and must represent programs developed by the organization since the previous year or annual conference and be implemented by July 2011. {{more}}The “Heroes of Tourism” campaign was entered into the National Travel and Tourism Week category for CVB’s with budgets of $1 million and higher. The campaign was launched in May; combining a social media component, Travel Rally and “Heroes of Tourism” awards ceremony and luncheon – recognizing locals who brought their meeting or event to Abilene generating over 100 room nights. This campaign received both the Peoples Choice Award and the Judges Choice Award in its respective category.The ACVB also entered its first-ever “Your24 Video Contest” into the Tourism Promotion category. The project objective was to encourage visitors, locals, students and businesses to document their adventures around town through video. The ACVB could then use these “twenty-four hour testimonials” in promotional efforts to promote Abilene as a tourism destination. The winning videos were featured during the “Heroes of Tourism” luncheon, are displayed on ACVB social media channels and are shown in the Visitor Center. This contest received the Peoples Choice Award in its category. In total, it is reported that the 2011 TACVB Idea Fair had 70 entries across all categories. For more information about the Texas Association of Convention and Visitor Bureaus, visit www.tacvb.org.