5 Holiday Marketing Tips for Business Owners

5 Holiday Marketing Tips for Business Owners

By Nicola Joshua, President/Owner of Joshua Marketing Group

 

 

 

The air has filled with a hustle and bustle of excitement as the holidays draw near. I personally love the sweet smell of pumpkin spice latte coffee and being able to wear a warm and snuggly jacket to keep the cold at bay. For many business owners, the holidays are a great time to increase sales and revenues. But it will not happen unless your marketing is prepared before the holidays arrive. Check out the following 5 tips on holiday marketing for your business.Business signs: Make sure business signs are up-to-date and have the current holiday campaign displayed. They remind customers of the season and bring up positive emotions attached to holiday memories and traditions. {{more}}Radio and TV ads: Prepare to update your radio spots and TV ads to reflect the current holiday campaign or promotion. This will keep your products and services at the top of mind for customers. Don’t forget to think about customers’ holiday needs when developing radio spots and TV ads.Social media platforms: Post content that is relevant to the holidays and your industry. Schedule posts through platforms such as www.hootsuite.com or www.tweetdeck.com. This will optimize your time and allow you to work on other parts of the holiday campaign or promotion.Partner with other businesses: Is there a way you can partner with complementary stores or restaurants to promote each other’s businesses? It’s likely that many of the businesses in your local community also rely on the holidays to increase sales and revenue. For example, a cosmetics store and a hair salon might develop a promotion that offers a discount off each other’s goods and services if the customer frequents both businesses. Get involved in community and charitable events: The holidays are about giving. Getting involved in community events is a great way to generate awareness for your business during the holidays. Plus it doesn’t cost a lot of money—just a little time.Business owners can stand out among competitors during the holiday rush if they plan ahead and take into consideration the above marketing tips. Make sure business signs, radio spots, and TV advertisements are up-to-date with your holiday promotions or campaign. Remember to schedule posts and tweets well in advance to free up time. Partner with other businesses for referrals and to increase sales and revenues. Lastly, get involved in your local community to give back. If you are interested in other marketing strategies, check out http://www.JoshuaMarketingGroup.com and subscribe to our free eBook, 10 Free Ways to Market Your Business.