2011 Chevrolet Cruze Brings Midsize Car Presence to the Compact Car Segment

2011 Chevrolet Cruze Brings Midsize Car Presence to the Compact Car Segment

By Floyd Miller

 

 

 

Detroit – The 2011 Chevrolet Cruze delivers many segment-leading features and details that challenge preconceived notions about what a compact car can be in North America. The Cruze also affirms Chevrolet’s commitment to building refined, fuel-efficient vehicles using new, small-displacement, four-cylinder engines. It is expected to deliver segment-leading fuel economy with a new Ecotec 1.4L I-4 turbo with variable valve timing – including up to an expected 40 mpg on the highway with the Cruze Eco model. {{more}} “Cruze is already a hit across Europe and Asia. Now it’s coming to America to challenge the status quo,” said Jim Campbell, U.S. vice president, Chevrolet marketing. “Along with the Volt electric vehicle, Cruze is the latest tangible example of how Chevrolet is working to bring new products to market that range from gas-friendly to gas-free.” Leveraging Chevrolet’s design and engineering talent in Asia, Europe and North America, the Cruze brings a progressive, globally influenced design complemented by exceptional levels of quietness, quality and attention to detail – from precise tolerances between body panels to the use of premium materials throughout the interior. “Cruze delivers the amenities, quietness and roominess you expect in larger, more upscale vehicles with the fuel economy of a compact,” said Margaret Brooks, Chevrolet marketing director for small cars. Cruze goes on sale in the U.S. in the third quarter, but has already logged more than 4 million miles in quality and durability testing worldwide, making it one of the most real world-tested GM products prior to a U.S. launch. Cruze also has achieved top safety ratings in every market where it is being sold and is expected to achieve that rating in the U.S. and Canada as well. The U.S. and Canadian versions of the Cruze will be built in Lordstown, Ohio, where $350 million was invested for their production